Supercharge Your Data Analysis with These AI Tools 2026

Transform your data analysis workflow with powerful AI tools that can automate insights, visualize patterns, and predict trends.

March 15, 2026
12 min read
Mian Parvaiz
18.7K views

Table of Contents

Introduction: The AI Revolution in Data Analysis

In today's data-driven world, organizations are drowning in information but starving for insights. The explosion of data from various sources has created both unprecedented opportunities and significant challenges for businesses across all industries. Traditional data analysis methods, while valuable, are increasingly insufficient to handle the volume, velocity, and variety of modern data. This is where Artificial Intelligence (AI) tools for data analysis come into play, revolutionizing how we extract meaningful insights from complex datasets.

AI-powered data analysis tools leverage machine learning algorithms, natural language processing, and advanced analytics to automate and enhance the data analysis process. These tools can identify patterns, anomalies, and trends that might be invisible to human analysts, enabling organizations to make faster, more informed decisions. From predictive analytics that forecast future outcomes to automated insights that explain what's happening in your data, AI tools are transforming the data analysis landscape.

The global AI in data analytics market is experiencing explosive growth, with projections estimating it will reach $132.6 billion by 2028, growing at a compound annual growth rate (CAGR) of 25.7%. This rapid adoption is driven by the increasing need for real-time insights, the availability of powerful computing resources, and the democratization of AI technologies that were once accessible only to large enterprises with substantial budgets.

$132.6B
AI analytics market by 2028
73%
Of enterprises using AI for analytics
2.5M
Data analyst jobs requiring AI skills

How AI is Transforming Data Analysis

AI is fundamentally changing the data analysis landscape in several key ways:

  • Automation of Routine Tasks: AI tools can automate repetitive data cleaning, preparation, and analysis tasks, freeing up analysts to focus on higher-value strategic work.
  • Pattern Recognition: Machine learning algorithms can identify complex patterns and correlations in large datasets that would be impossible for humans to detect.
  • Predictive Capabilities: AI models can forecast future trends and outcomes based on historical data, enabling proactive decision-making.
  • Natural Language Interaction: Modern AI tools allow users to query data using natural language, making data analysis accessible to non-technical users.
  • Real-time Insights: AI can analyze streaming data in real-time, providing immediate insights that enable rapid response to changing conditions.

The Democratization of Data Analysis

One of the most significant impacts of AI on data analysis is the democratization of capabilities that were once limited to data scientists. Modern AI tools with intuitive interfaces and natural language processing are empowering business users, marketers, and executives to perform sophisticated analyses without extensive technical training.

Types of AI Data Analysis Tools

AI data analysis tools can be categorized based on their primary functions and capabilities. Understanding these categories helps organizations select the right tools for their specific needs and build a comprehensive data analysis ecosystem. Let's explore the main types of AI data analysis tools available in 2026.

Automated Analytics Platforms

Automated analytics platforms use AI to automate the entire data analysis workflow, from data preparation to insight generation. These tools can connect to various data sources, clean and transform data, perform analyses, and present insights in an easily understandable format. They typically feature:

  • Automated data cleaning and preparation
  • Intelligent data visualization
  • Automated insight generation
  • Natural language explanations of findings
  • Predictive and prescriptive analytics capabilities

Predictive Analytics Tools

Predictive analytics tools focus on forecasting future outcomes based on historical data patterns. These tools use various machine learning algorithms to identify trends and make predictions about future events, customer behavior, market conditions, and more. Key features include:

  • Time series forecasting
  • Classification and regression models
  • What-if scenario analysis
  • Risk assessment and scoring
  • Prediction confidence intervals
Predictive Analytics Visualization
Predictive analytics tools can forecast future trends with remarkable accuracy

Natural Language Processing (NLP) Tools

NLP tools enable users to interact with data using natural language queries, making data analysis accessible to non-technical users. These tools can understand questions in plain English, analyze relevant data, and provide answers in natural language. Capabilities typically include:

  • Natural language querying
  • Sentiment analysis
  • Text mining and extraction
  • Automated report generation
  • Conversational analytics interfaces

Computer Vision Analytics Tools

Computer vision analytics tools analyze visual data from images and videos to extract meaningful insights. These tools are increasingly important in industries like retail, manufacturing, healthcare, and security. Key capabilities include:

  • Object detection and recognition
  • Facial recognition and analysis
  • Activity recognition
  • Quality control and defect detection
  • Visual search and recommendation

AutoML Platforms

Automated Machine Learning (AutoML) platforms democratize machine learning by automating the process of building, training, and deploying ML models. These tools enable users with limited data science expertise to create sophisticated models for prediction, classification, and clustering. Features typically include:

  • Automated feature engineering
  • Algorithm selection and hyperparameter tuning
  • Model evaluation and comparison
  • Automated model deployment
  • Model monitoring and retraining
Tool Type Primary Use Case Technical Skill Required Best For
Automated Analytics End-to-end analysis workflow Low to Medium Business analysts, managers
Predictive Analytics Forecasting and prediction Medium Data analysts, strategists
NLP Tools Text analysis and querying Low All business users
Computer Vision Visual data analysis High Specialized industries
AutoML Platforms Custom model building Low to Medium Business users, data scientists

Building a Comprehensive Analytics Ecosystem

Most organizations benefit from combining multiple types of AI data analysis tools to create a comprehensive analytics ecosystem. Start with tools that address your most pressing business needs, then gradually expand your capabilities as your data maturity grows.

Top AI Data Analysis Tools for 2026

The AI data analysis landscape is rapidly evolving, with new tools and capabilities emerging regularly. Based on current trends and expert evaluations, we've compiled a list of the top AI data analysis tools that are making waves in 2026. These tools stand out for their innovative features, ease of use, and ability to deliver actionable insights.

DataInsight Pro

DataInsight Pro is an end-to-end automated analytics platform that combines powerful AI capabilities with an intuitive interface. It can connect to over 200 data sources, automatically clean and prepare data, and generate insights without requiring extensive technical knowledge.

Automated insights Natural language queries Predictive analytics Collaboration tools
Learn more

NeuralAnalytics

NeuralAnalytics leverages advanced deep learning algorithms to uncover complex patterns in your data. It excels at anomaly detection, customer segmentation, and predictive modeling, making it ideal for organizations with large, complex datasets.

Deep learning models Anomaly detection Customer segmentation Time series analysis
Learn more

QueryAI

QueryAI revolutionizes data analysis with its advanced natural language processing capabilities. Users can ask questions in plain English, and the tool will analyze relevant data and provide answers in natural language, complete with visualizations.

Natural language queries Conversational interface Automated visualizations Multi-language support
Learn more

AutoML Studio

AutoML Studio democratizes machine learning by automating the entire model building process. It handles everything from feature engineering to hyperparameter tuning, enabling users with limited data science expertise to create sophisticated predictive models.

Automated model building Feature engineering Hyperparameter tuning Model deployment
Learn more

VisionAnalytics

VisionAnalytics specializes in analyzing visual data from images and videos. It uses advanced computer vision algorithms to detect objects, recognize faces, analyze activities, and extract valuable insights from visual content.

Object detection Facial recognition Activity analysis Quality control
Learn more

InsightFlow

InsightFlow focuses on creating interactive, AI-powered dashboards that adapt to user behavior. It automatically highlights important trends, provides context-aware insights, and suggests relevant analyses based on user interactions.

Adaptive dashboards Context-aware insights Interactive visualizations Storytelling features
Learn more
AI Analytics Dashboard
Modern AI analytics tools provide intuitive dashboards with automated insights

Choosing the Right Tool

While these tools offer powerful capabilities, it's important to select solutions that align with your specific business needs, technical requirements, and budget constraints. Consider factors like integration capabilities, scalability, ease of use, and support when making your decision.

How to Choose the Right AI Tools

With the growing number of AI data analysis tools available, selecting the right ones for your organization can be challenging. The best choice depends on various factors including your specific use cases, technical capabilities, budget, and long-term analytics strategy. This section provides a framework for evaluating and selecting AI tools that will deliver maximum value to your organization.

Define Your Use Cases

Before evaluating tools, clearly define the specific problems you're trying to solve and the questions you need to answer. Consider:

  • What types of data will you be analyzing?
  • What insights are most valuable to your business?
  • Who will be using the tools (technical experts, business users, or both)?
  • How frequently will analyses be performed?
  • What level of automation do you need?

Evaluate Integration Capabilities

The ability to integrate with your existing systems and data sources is crucial for seamless implementation. Consider:

  • Compatibility with your current data infrastructure
  • Available connectors and APIs
  • Support for your data formats and structures
  • Integration with your existing BI and analytics tools
  • Ability to scale with your growing data needs
1

Assess Requirements

Identify your specific needs, use cases, and success metrics to create a clear evaluation framework.

2

Research Options

Explore available tools, read reviews, and gather information about features, pricing, and support.

3

Test and Evaluate

Request demos and trial versions to test tools with your actual data and use cases.

4

Gather Feedback

Involve end-users in the evaluation process to ensure the selected tools meet their needs.

Consider User Experience and Learning Curve

The best tool is one that your team will actually use. Evaluate:

  • Intuitiveness of the user interface
  • Learning curve and required training
  • Availability of documentation and tutorials
  • Quality of customer support
  • Community resources and user forums

Analyze Total Cost of Ownership

Look beyond the initial price tag to understand the total cost of ownership:

  • Licensing or subscription fees
  • Implementation and setup costs
  • Training and onboarding expenses
  • Infrastructure requirements
  • Ongoing maintenance and support costs

The 70/30 Rule of Tool Selection

Spend 70% of your evaluation time understanding your requirements and only 30% evaluating tools. A clear understanding of your needs will make the selection process much more effective and ensure you choose tools that truly address your challenges.

Evaluate Security and Compliance

Data security and regulatory compliance are critical considerations:

  • Data encryption and protection measures
  • Compliance with relevant regulations (GDPR, CCPA, etc.)
  • Access controls and user permissions
  • Audit trails and logging capabilities
  • Certifications and security standards
Consideration Questions to Ask Red Flags
Use Case Fit Does it solve our specific problems? Generic solutions that don't address your needs
Integration Can it connect to our data sources? Limited connectors or custom integration required
Usability Can our team use it effectively? Steep learning curve or poor user experience
Scalability Can it grow with our needs? Performance issues with larger datasets
Support What help is available when needed? Limited documentation or poor customer service

Start Small, Scale Gradually

Consider implementing AI tools in phases, starting with a pilot project that addresses a specific, high-value use case. This approach allows you to demonstrate value, learn from experience, and build momentum for broader adoption.

Implementation Strategies

Selecting the right AI data analysis tools is just the first step. Successful implementation requires careful planning, change management, and ongoing optimization. This section outlines proven strategies for implementing AI tools in your organization to maximize adoption and business value.

Develop a Roadmap

Create a structured implementation roadmap that outlines:

  • Clear objectives and success metrics
  • Phased implementation plan
  • Resource requirements and allocation
  • Key milestones and timelines
  • Risk mitigation strategies

Build a Cross-Functional Team

Successful implementation requires collaboration across different functions:

  • IT/Data Team: Technical implementation and integration
  • Business Analysts: Defining requirements and use cases
  • End Users: Testing and feedback
  • Leadership: Sponsorship and resource allocation
  • Change Management: Training and adoption support
AI Implementation Strategy
A structured implementation approach is crucial for AI tool adoption

Invest in Training and Enablement

Comprehensive training is essential for successful adoption:

  • Role-based training programs
  • Hands-on workshops with real data
  • Documentation and best practices
  • Ongoing learning opportunities
  • Internal champions and superusers

Start with Pilot Projects

Begin with focused pilot projects that:

  • Address specific business challenges
  • Have clear success metrics
  • Involve enthusiastic early adopters
  • Generate quick wins to build momentum
  • Provide learning opportunities for broader rollout
3.5x
ROI increase with structured implementation
76%
Higher adoption with comprehensive training
42%
Faster value realization with pilot projects

Measure and Communicate Success

Establish clear metrics to measure the impact of your AI tools:

  • Time savings from automation
  • Improved decision quality
  • New insights generated
  • User adoption rates
  • Business outcomes (revenue, cost savings, etc.)
# Sample implementation metrics tracking
import pandas as pd
import matplotlib.pyplot as plt

# Create a dataframe to track implementation metrics
metrics_data = {
  'Month': ['Jan', 'Feb', 'Mar', 'Apr', 'May'],
  'Adoption_Rate': [15, 35, 55, 75, 85],
  'Time_Savings_Hours': [50, 120, 250, 400, 550],
  'Insights_Generated': [12, 28, 45, 67, 85]
}

df = pd.DataFrame(metrics_data)

# Create visualization of adoption over time
plt.figure(figsize=(10, 6))
plt.plot(df['Month'], df['Adoption_Rate'], marker='o')
plt.title('AI Tool Adoption Rate Over Time')
plt.xlabel('Month')
plt.ylabel('Adoption Rate (%)')
plt.grid(True)
plt.show()

Common Implementation Pitfalls

Avoid these common mistakes: insufficient training, poor change management, unclear success metrics, inadequate technical preparation, and lack of executive sponsorship. Addressing these areas proactively significantly increases your chances of success.

Establish Governance and Best Practices

Develop governance frameworks to ensure consistent and effective use of AI tools:

  • Data quality standards and processes
  • Model validation and testing procedures
  • Security and access controls
  • Documentation requirements
  • Continuous improvement processes

The Change Management Formula

Successful implementation = 30% technology + 70% people and processes. Focus on change management, training, and communication to ensure your AI tools deliver their full potential.

Real-World Case Studies

To illustrate the transformative power of AI data analysis tools, let's examine several real-world case studies from different industries. These examples demonstrate how organizations have successfully implemented AI tools to solve specific business challenges and achieve measurable results.

Retail: Personalized Customer Experiences

A global retail chain implemented AI-powered analytics tools to transform their customer experience and increase sales. By analyzing customer behavior, purchase history, and preferences, they were able to:

  • Create personalized product recommendations that increased average order value by 23%
  • Optimize inventory management, reducing stockouts by 35%
  • Predict customer churn with 87% accuracy, enabling proactive retention efforts
  • Identify emerging trends 6 weeks earlier than traditional methods

The implementation involved integrating multiple AI tools for customer segmentation, predictive analytics, and recommendation engines. The results were achieved within 8 months of implementation, with an ROI of 320% in the first year.

Healthcare: Predictive Patient Care

A regional healthcare network deployed AI analytics tools to improve patient outcomes and reduce costs. By analyzing electronic health records, lab results, and patient demographics, they achieved:

  • 30% reduction in hospital readmissions through predictive risk scoring
  • Early detection of sepsis cases, improving survival rates by 15%
  • Optimized staff scheduling based on predicted patient volume
  • Identification of high-risk patient populations for targeted interventions

The implementation faced initial challenges related to data privacy and integration with legacy systems. However, by focusing on clear use cases and demonstrating value through pilot projects, they achieved organization-wide adoption within 14 months.

Healthcare Analytics Dashboard
AI analytics tools help healthcare providers improve patient outcomes

Manufacturing: Predictive Maintenance

A manufacturing company implemented AI-powered analytics to optimize their maintenance operations and reduce downtime. By analyzing sensor data from equipment, they were able to:

  • Predict equipment failures with 92% accuracy, reducing unplanned downtime by 45%
  • Optimize maintenance schedules, decreasing maintenance costs by 28%
  • Extend equipment lifespan through early intervention
  • Improve overall equipment effectiveness (OEE) by 18%

The key to their success was starting with critical equipment that had the highest impact on production, then gradually expanding to other assets. They also developed custom dashboards that provided actionable insights to maintenance technicians in real-time.

Finance: Fraud Detection and Risk Management

A financial services company deployed AI analytics tools to enhance their fraud detection capabilities and risk management. By analyzing transaction patterns, customer behavior, and market data, they achieved:

  • 40% improvement in fraud detection accuracy
  • 60% reduction in false positives
  • Real-time risk assessment for loan applications
  • Identification of emerging fraud patterns

The implementation required careful attention to regulatory compliance and explainability of AI decisions. By using tools that provided clear explanations for their recommendations, they maintained transparency while improving detection capabilities.

320%
Average ROI from AI analytics implementations
8-14
Months to see significant results
87%
Of organizations report improved decision-making

Education: Personalized Learning Paths

An educational technology company implemented AI analytics to create personalized learning experiences for students. By analyzing learning patterns, performance data, and engagement metrics, they delivered:

  • Personalized learning paths that improved course completion rates by 35%
  • Early identification of at-risk students, enabling timely interventions
  • Adaptive content that adjusted to individual learning styles
  • Insights for instructors to improve course design

The implementation focused on creating a seamless experience for both students and instructors, with intuitive dashboards and actionable recommendations. Privacy considerations were paramount, with all data anonymized and used only to improve the learning experience.

Key Success Factors Across Industries

Despite the diversity of these case studies, several common success factors emerge: clear business objectives, executive sponsorship, focus on specific use cases, investment in training, and a phased implementation approach. These elements are critical regardless of industry or application.

Learn from Others' Experiences

When implementing AI analytics tools, study case studies from organizations similar to yours. Their experiences can provide valuable insights into potential challenges, best practices, and realistic expectations for your own implementation.

Best Practices for AI-Driven Data Analysis

Implementing AI tools for data analysis is just the beginning. To maximize value and ensure long-term success, organizations need to adopt best practices that span technical implementation, organizational processes, and ethical considerations. This section outlines the key practices that leading organizations follow to get the most out of their AI analytics investments.

Prioritize Data Quality

The quality of your insights depends on the quality of your data. Implement robust data quality practices:

  • Establish clear data quality standards and metrics
  • Implement automated data validation and cleansing processes
  • Create data governance frameworks with clear ownership
  • Regularly audit and profile your data sources
  • Invest in data lineage and documentation

Ensure Ethical Use of AI

As AI becomes more central to decision-making, ethical considerations are paramount:

  • Establish clear ethical guidelines for AI use
  • Regularly audit models for bias and fairness
  • Be transparent about AI-driven decisions
  • Implement privacy-preserving techniques
  • Create accountability frameworks for AI outcomes
1

Define Clear Objectives

Establish specific, measurable goals for your AI analytics initiatives that align with business priorities.

2

Invest in Data Foundation

Build a robust data infrastructure with quality, governance, and accessibility as core principles.

3

Empower Your People

Invest in training, change management, and creating a data-driven culture across the organization.

4

Iterate and Improve

Continuously measure results, gather feedback, and refine your approach based on what works.

Measure What Matters

Implement comprehensive measurement frameworks to track the impact of your AI initiatives:

  • Define clear KPIs that link analytics to business outcomes
  • Establish baseline measurements before implementation
  • Track both leading and lagging indicators
  • Regularly review and adjust metrics as needed
  • Communicate results to stakeholders to maintain support

Embrace Continuous Improvement

AI analytics is not a one-time implementation but an ongoing journey:

  • Regularly evaluate model performance and retrain as needed
  • Gather feedback from users to improve usability
  • Stay informed about new tools and techniques
  • Experiment with new approaches and use cases
  • Share learnings across the organization
AI Analytics Best Practices
Continuous improvement is key to maximizing the value of AI analytics

Build a Data-Driven Culture

Technology alone is not enough—culture is critical for success:

  • Leadership must champion data-driven decision-making
  • Encourage curiosity and experimentation with data
  • Celebrate successes and learn from failures
  • Make data and insights accessible across the organization
  • Reward evidence-based decision-making
Practice Why It Matters How to Implement
Data Quality Garbage in, garbage out Establish governance, validation processes
Ethical AI Builds trust and ensures compliance Create guidelines, audit for bias
Measurement Demonstrates value and guides improvement Define KPIs, track consistently
Continuous Improvement Adapts to changing needs and technologies Regular reviews, feedback loops
Data-Driven Culture Ensures adoption and sustained value Leadership support, training

The 80/20 Rule of AI Analytics

Spend 80% of your effort on data quality, governance, and change management, and only 20% on the technology itself. Organizations that follow this approach consistently achieve better results and higher adoption rates.

Implement Robust Security Measures

Protecting your data and AI systems is essential:

  • Implement strong access controls and authentication
  • Encrypt sensitive data both at rest and in transit
  • Regularly update and patch systems
  • Monitor for unusual activity and potential breaches
  • Develop incident response plans

Common Pitfalls to Avoid

Watch out for these common mistakes: starting with technology instead of business problems, neglecting change management, underinvesting in data quality, overpromising results, and failing to measure impact. Being aware of these pitfalls can help you avoid them and achieve better outcomes.

The Maturity Model Approach

Assess your organization's current analytics maturity and create a roadmap for improvement. Focus on building capabilities incrementally rather than trying to achieve everything at once. This approach helps manage expectations and ensures sustainable progress.

Conclusion: Transforming Data into Actionable Insights

As we've explored throughout this comprehensive guide, AI tools are revolutionizing the field of data analysis, offering unprecedented capabilities to extract insights, predict outcomes, and drive informed decision-making. The organizations that embrace these technologies and implement them strategically will gain significant competitive advantages in an increasingly data-driven world.

Key Takeaways

As you embark on your AI data analysis journey, keep these essential principles in mind:

  • Start with Business Problems: Technology should serve business objectives, not the other way around. Begin with clear problems you're trying to solve.
  • Invest in Data Foundation: High-quality, well-governed data is the foundation of effective AI analytics. Prioritize data quality and accessibility.
  • Focus on People and Process: Technology alone is not enough. Invest in training, change management, and creating a data-driven culture.
  • Measure and Communicate Value: Establish clear metrics to demonstrate the impact of your AI initiatives and maintain stakeholder support.
  • Embrace Continuous Improvement: AI analytics is an ongoing journey, not a destination. Continuously refine your approach based on results and feedback.

Ready to Transform Your Data Analysis?

Explore our curated selection of AI data analysis tools and start your journey toward more insightful, efficient, and impactful data analysis today.

Discover AI Tools

The Path Forward

The future of data analysis is undoubtedly AI-driven, but success requires more than just implementing the latest tools. It demands a holistic approach that combines technology, people, and processes. Organizations that approach AI analytics strategically—with clear objectives, strong data foundations, and a focus on continuous improvement—will be best positioned to thrive in the data-driven economy of the future.

As you move forward, remember that the goal of AI in data analysis is not to replace human intelligence but to augment it. The most successful organizations will be those that foster collaboration between humans and AI, leveraging the strengths of each to achieve insights and outcomes that neither could accomplish alone.

Join the Conversation

We'd love to hear about your experiences with AI data analysis tools. What challenges have you faced? What successes have you achieved? Share your thoughts in the comments below or join our community forum to connect with other professionals on the same journey.

The AI revolution in data analysis is just beginning, and the opportunities are limitless. By embracing these powerful tools and implementing them thoughtfully, you can transform your organization's approach to data and unlock insights that drive meaningful business outcomes.

Frequently Asked Questions

What's the difference between traditional analytics and AI-powered analytics?

Traditional analytics relies on predefined rules and manual analysis to extract insights from data, while AI-powered analytics uses machine learning algorithms to automatically identify patterns, make predictions, and generate insights. AI can handle much larger and more complex datasets, discover hidden patterns that humans might miss, and continuously improve its performance as it processes more data.

Do I need a team of data scientists to implement AI analytics tools?

Not necessarily. While complex implementations may benefit from data science expertise, many modern AI analytics tools are designed for business users with limited technical backgrounds. These tools feature intuitive interfaces, natural language querying, and automated processes that make AI accessible to a broader audience. However, having some technical support can help with implementation, integration, and troubleshooting.

How much does it typically cost to implement AI analytics tools?

The cost varies widely depending on the tools, scope of implementation, and organizational needs. Basic AI analytics tools might start at a few hundred dollars per month per user, while enterprise solutions can cost tens of thousands of dollars annually. Beyond licensing fees, consider implementation costs, training, infrastructure requirements, and ongoing maintenance. Many organizations find that the ROI justifies the investment, with typical payback periods of 6-18 months.

How long does it take to see results from AI analytics implementation?

The timeline varies based on the complexity of implementation and the specific use cases. Some organizations see initial results within weeks for simple applications, while comprehensive implementations might take 6-12 months to fully realize benefits. Starting with focused pilot projects can help demonstrate value quickly and build momentum for broader adoption. Most organizations report significant improvements within 3-6 months of proper implementation.

What are the biggest challenges in implementing AI analytics tools?

Common challenges include data quality issues, integration with existing systems, resistance to change, lack of skills, and unclear objectives. Many organizations also struggle with measuring ROI and managing expectations. The most successful implementations address these challenges through careful planning, strong change management, executive sponsorship, and a focus on clear business outcomes.

How can I ensure the privacy and security of my data when using AI analytics tools?

Start by selecting tools with robust security features and certifications. Implement strong access controls, encryption, and authentication measures. Ensure compliance with relevant regulations like GDPR or CCPA. Consider using privacy-preserving techniques like anonymization or differential privacy. Regularly audit your AI systems for security vulnerabilities and establish clear data governance policies that define who can access and use data.